SEO Cork - Delivering Real Organic Results

Google’s algorithm is always changing. In fact, according to some reports, it can change up to 500 times in a single year. While most of these changes are small and go unnoticed by the average user, there are occasionally major updates that can have a significant impact on a website’s search ranking. For example, Google Panda and Google Penguin were both designed to crack down on low-quality websites that used black hat SEO tactics like keyword stuffing and link buying.

As a result, it’s now more important than ever to make sure that your SEO campaign is based on white hat techniques and high-quality content. Otherwise, you’re unlikely to see any success in the SERPs.

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Before Hiring Just Any Agency, Stop And Read This

The SEO Cork Guide To Hiring An SEO Company!

We have worked with hundreds of clients in different niches. A lot of businesses that approach us have experienced working with an SEO company yet aren’t very satisfied with the result.

Let us tell you why. The problem is that not all firms deliver. About every SEO agency in Cork seems to claim they have a secret recipe. The truth is all the info you need to know about SEO is available online, with over 300 different factors. Don’t go for a company that claims to be the ‘best SEO services in Cork’ or the companies that claim their techniques are ‘Award Winning’. Instead, choose a firm that understands the true technical world of Search Engine Optimisation with proven competence and a unique style.

Search Engine Optimisation is more complex than it looks on paper. You need to work with a company that takes care of everything from backlinks to content to keywords and reports. We also provide an honest service with every hour accounted for. Real Reports, Real Results!

At Riordan SEO, we have mastered the art of search engine optimisation and can get you the boost that you need. We’ll prepare your website for the latest algorithm updates and ensure your site is most future-ready for Google’s AI Rank brain.
Instead of the traditional keyword approach, we focus more on the E-A-T guidelines that include the role of search intent, topics, and entities and how they connect on your website.

results driven seo services cork backed by data

How to explain SEO?

SEO stands for “search engine optimisation”. It is the process of optimising a website for Google’s search engine. The main objectives are to influence or help a website rank higher in the search engine results pages (SERPs) for certain keywords or phrases and also to help users convert on your website. In Layman’s terms, the process is to increase visibility online and reach maximum quality traffic to your website and also help ensure that traffic will also convert into leads.

SEO can be divided into three main categories:

  • On-page SEO: On-page is the optimisation of a website’s content. This includes things like title tags, meta descriptions, header tags, and keyword research.
  • Technical: Technical optimisation refers to any work that is done aside from the content itself. E.g. implementing Schema markup or improving page speed.
  • Off-page SEO: Off-page refers to the promotion of a website through link building, social media, PR and other networks. It’s all the work done outside of your website. 

SEO is not a one-time thing, it is an ongoing process. You need to continuously work on optimising your website to maintain and improve your ranking. It’s very important to appear on the SERP when people search for a product or service that you offer. After all, over 50 per cent of all internet traffic is organic. People who do not know about your business will not land on it unless your page appears when they search for a relevant keyword. Plus, SEO is important for building trust. Users have more faith in businesses that appear on the first page of Google. Moreover, about 70 per cent of people do not go beyond the first page when they search for a product or service. Not appearing on the first page means losing these users.

While there are several search engines, Google seems to rule the roost thanks to a market share of just over 85 percent. Like most search engines, it uses different algorithms to determine which site to show on the first page and so on.
Google’s algorithms and techniques are ever-changing. You need to work with an SEO company in Cork that is fully up-to-date and aware of the latest techniques.

seo cork expert

"One way to understand Search Engine optimisation is by creating content (on-page SEO) in a format that is suitable for the needs and expectations of Google's users for the questions they ask. Another way is via brand mentions and backlinks from relevant and authoritative sites (off-page SEO) that will give a vote of confidence. To succeed, your online presence must build a relationship with search engines. You need to show that you are expert in your industry and this is done influencing search engines.
Where many SEO companies in Cork go wrong, is thinking that successful SEO is about tricking search engines. However, the truth is that success is about partnering with search engines to provide the best results for its users."

Fintan Riordan, Owner Of Riordan SEO

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See Our Cork Case Studies

Website: https://recruiter.co.uk

Industry: News, Awards & Job Site

Goals:

  1. Maximise traffic for news articles and their affiliated job site and awards site.
  2. Manage and maximise the potential for all traffic channels.
  3. Manage ad space banners as a revenue stream.
  4. Manage connected job site and award site by maximising applications and sign ups.
improved rankings through our SEO case studies

The 8 Month Journey Of This Project

Month 1

Audit & Basics

A thorough SEO Audit was completed and  we created a roadmap to prioritise what needed to be done in a timely fashion. This was a drupal site and we started with the basics which included meta tags and programming variables for different terms. The first month also ensured optimal meta data existed throughout the whole site taxonomy. Sitemap was also reconfigured for better crawling.

Month 1

Month 2

Content Strategy

We explored opportunities to exploit hot trending keywords, topics and trends on google. We built entities and topics around platforms such as google discover and news. A bespoke best practice article writing guide for SEO was created and shared with editors to add an optimised structure to their articles. Some of the articles were built around buzz words such as top 100, best of etc. We also put together industry statistical articles that provided insightful information to users.

Month 2

Month 3

Linking & Structure

We conducted a Link audit which included 2 parts; backlinks and internal linking structure. An article linking strategy was set up so that we could connect topics and entities. Navigation, taxonomy and breadcrumbs were updated. A backlink audit was also conducted and included prospects to improve Authority.

 
Month 3

Month 4

Google News SEO Signals

By this stage it was time to tick off more of the signals needed for Google news and Discover. We implemented schema markup across the site and implemented a google news sitemap.

 
Month 4

Month 5

Better Rankings

By this stage, we achieved number 1 positions for a range of top keywords. We also saw huge spikes in traffic on Google discover.  Google news traffic soared by over 800% and Google discover traffic led to a spike in over 5,000 clicks in just 30 days.

 
Month 5

Month 6

Backlinks

 

After fully reviewing prospects it was now time to process and get backlinks live. We started backlink building through press releases for the most competitive keywords and only sourced a link that would provide relevant traffic. We helped design articles that were statistical and resulted in numerous High authority sites (some sites were 90+ DA) linking to these articles.

 
 
Month 6

Month 7

Monetisation Of Platforms

The Ad selling space on the website needed an Audit. We searched for the best platform so different ads could be served for different audiences. It was vital if a user is reading an article with a category called careers, that ads such as jobs would be served. Ads were setup through tag manager and managed through an advanced platform.

Month 7

Month 8

Improved Results & New Opportunities

While SEO was still ongoing with more opportunities to improve traffic further, we decided to review a whole new fresh digital marketing strategy. We audited all marketing channels and mapped out a new plan so that SEO, email, social and PPC Ads campaigns all contributed to the best ROI.

An overview of the results so far by month 8 which were better than expected. Here were the results:

  1. Google discover has consistently shown huge spikes in traffic since month 4. 
  2. Google News now picking up every article and resulting in over an 800% increase in traffic in the first month after implementing changes.
  3. Much improved UX which led to an increase in sessions and reduced bounce rate.
  4. Technical SEO much improved and resulted in articles getting indexed faster.
  5. Monetisation ad revenue also increased with a better serving of ads per topic.
  6. Successful PR resulted in new readership viewers from other sites.
  7. Natural backlinks where other sites linked to us without asking due to providing statistical and quality content. This was all the achieved through our ongoing content strategy which was planned in Month 2.

 

Month 8

Interesting Facts About Search Optimisation

Our 4 Step Process - Custom SEO campaigns designed to take you further online

analyse business marketing

Step 1: Knowing Your Business

We believe in providing customised services and would like to know more about your business, target audience, and competitors to ensure you can dethrone competition.

website auditing and research

Step 2: Analyse

The next step is analyzing your business, finding the best route to help you gather steam on search engines, and understanding the best possibilities.

Step 3: Plan

Once we know what we wish to achieve, we’d get down to planning it. Our SEO Cork services uses a mix of prioritised techniques to achieve results. This includes publishing new content, generating backlinks, using long and short-tail keywords, optimising images, etc.

executing seo cork digital strategy

Step 4: Execute & Report

Once the plan is ready, it is time to put it into motion. We are the experts who work round the clock to ensure our targets are met. We offer monthly reports to help you determine how we’re doing. These detailed reports include graphics and charts to help you understand how your business is doing online.

Get In Touch Now! We can back up what we talk about

We offer a free consultation, audit of your website and proposal.

data driven team demonstrating seo services
Doing What We Do Best

We work, eat, breathe and sleep search engine optimisation!

SEO is for everyone, from a local store trying to target nearby buyers to international companies interested in reaching an international audience. We use a mix of on-page and off-page techniques to help websites rank well.

While the aim is the same for all businesses, techniques largely differ.

Local businesses, for example, use localisation services to target people nearby. This includes using geographical terms in the keyword, creating Google Business pages, etc. Riordan SEO has provided successfully executed search engine optimisation for clients all over Ireland including Cork and Dublin. Let’s talk a little about the different techniques we use to achieve results.

On Page SEO Services Cork

Technical Audits

A technical audit is an essential part of our SEO services. We thoroughly review your web pages to find issues that can hurt your search rankings. This includes broken links, missing metadata, schema markup and any other technical errors.

Design Optimisation

Your website needs to load correctly on the most popular devices, including smartphones and tablets. We optimise your site to ensure that it is mobile-friendly. We also look for ways to boost the speed of your sites. Mobile-friendly website designs and speed are two of the signals Google uses for determining search rankings.

Market & Keyword Research

Finding the right keywords requires more than basic research on popular keywords for your industry. We dive into the needs and interests of your target customers through detailed market research. This allows us to choose the most effective terms based on your business goals.

Meta & Taxonomies

An essential part of our SEO services. We thoroughly review your web pages to find issues that can hurt your search rankings. This includes broken links, missing metadata, schema markup and any other technical errors.

Content Marketing

Unique and informative content is needed to give search engines something to index. To start, without content, your services and product listings are not likely to appear on the first page of Google search results. We can review existing content and supply customer-focused content from a team of professional writers to boost your on-page SEO score.

Blogs

We plan & create valuable blog and content marketing strategies.

OFF Page SEO Services In Cork

Link Audit and Building

Toxic backlinks harm your rankings and your site can suffer from a penalty if it is associated with the wrong links. Building links these days is now a lot more complicated and careful assessment needs to be taken into consideration when building Domain Authority. We provide toxic link removal when we feel your site has been spammed with the wrong links. We also provide link building services from relevant sites and will only add these links if they provide genuinely relevant traffic.

Citations & Profiles For Local SEO Cork

Performing successful local optimisation strategies for small and medium-sized businesses all over Ireland. This involves the creation of business listings in top search engine directories including Google Maps/Places, Bing Local, Yelp and many others. Local Optimisation is crucial for every business as every company starts locally with there venture.

Business Profile Optimisation

Google relies on several sources for information related to local businesses. If you want to maintain or achieve a strong online presence in your local area, you need optimised listings in Google, Yelp, Bing, and other top sites. We optimise these profiles to help customers find your business.

Social

Google and other search engines claim that social media does not influence search rankings. However, we know that social media is a prime source for website traffic, which does impact your rankings. We can configure or optimise your social media profiles to ensure that you offer a consistent experience across platforms.

Your customers On Google May Not Give You A 2nd chance to make a first impression

Engage Users, Improve ROI

Data-Driven SEO Company for Superior Results

We pay special attention to data, from how many minutes a user spends on your page to the keywords they use to reach your website. Such information not only helps us improve your search engine ranking but also to ensure visitors are served what they need and you’re able to make more sales or get your desired result.
Our aim is to find long-term success and to ensure your pages remain on the top for a long period of time. Stiff competition, however, makes it harder, which is why it is important to continue to work on SEO.

 
image of increasing ROI with search engine optimisation

Search Engine Optimisation FAQ

A. Search Engine Optimisation or (SEO) forms part of a digital marketing strategy and is a process that involves improving a website’s position, visibility and appearance on search engines such as Google and Bing. The goal of this process is to drive more organic traffic (natural traffic) to a website and increase conversions.

A. SEO involves taking care of different elements to convince Google and other systems that your website is what a user is looking for. Think from the perspective of a buyer. Most people land on Google with a specific purpose, they want to know more about something. Most people use keywords to search for what they need. For example, someone interested in buying shoes may search for ‘cheap shoes’.
It takes Google less than a second to search all the websites that talk about cheap shoes and present suitable results, i.e.: pages that talk about cheap shoes.
Users can refine search terms by introducing locations like ‘cheap shoes NYC’ or brands like ‘Nike cheap shoes’. Google will in turn look for pages that talk about cheap shoes in a specific city or a site that offers Nike shoes at a cheap rate.
The system usually looks for keywords to determine what a page contains. However, keywords alone cannot determine the worth of a page. Google pays attention to a number of factors such as the quality of the content, how many people visit your page, how much time they spend on your page, what other pages link to your page, etc. This helps the system determine the quality of your page and decide a rank for it. This whole task is performed in milliseconds; however, improving your ranking can take months.

A. There could be a variety of reasons including poor SEO. Since there are many websites competing for the top spot, you need to continue to work on website optimisation if you wish to remain on the top.
Not working on SEO can cause you to slip in the ranking, which will affect your traffic depending on how much of it is organic. If your traffic has decreased in the last few months then it is important that you opt for a complete audit to identify the causes.
Our team can use a variety of tools to perform audits and prepare detailed reports to help you have a full understanding of why your website has been getting fewer visitors.

A. It’s most probably due to poor SEO. You need to appear on search engine pages and show on the first or second page for users to find your products or services since greater than 67 percent of all clicks go to the top five pages that appear on the SERP. It's believed that the first page gets 95 percent of the traffic leaving only 5 percent for the remaining pages.
If you are not getting enough clicks then improve your search engine ranking, come up with better titles and META. We can help you do the needful. Get in touch with us today.


If you are not getting enough clicks then improve your search engine ranking, come up with better titles and META. We can help you do the needful. Not working on SEO can cause you to slip in the ranking, which will affect your traffic depending on how much of it is organic. If your traffic has decreased in the last few months then it is important that you opt for a complete audit to identify the causes.
Our team can use a variety of tools to perform audits and prepare detailed reports to help you have a full understanding of why your website has been getting fewer visitors.

A. The short answer is a big yes! People are relying on the internet more than ever and in order to grow your business, it needs to be found online. It may come as a surprise but according to Ahrefs, around 90% of content on Google gets no traffic! The sites that appear on the first page of search results get most of the visits. Moreover, appearing on the top of the first page also improves credibility.

A. The cost depends on several factors including the nature of your website, the current standing, and the services you wish to purchase. You could expect to pay anywhere between 50-150 euros per hour for SEO in Cork. We offer several tiers and cater to all kinds of budgets. Get in touch with us today to get a free quote.

A. The ROI depends on several factors and changes from business to business and industry to industry. The average ROI of eCommerce, for example, is around €2.75 for every €1 spent.

A. There is a time lag and it can take weeks for rankings to improve since you can’t control the algorithm or crawler. To see the full benefits of a strategy, it can take up to 6-8 months. We use an honest and transparent approach and will provide reporting on our progress from start to finish. However, we know tricks to make Google crawlers reach your page quickly and ensure your content gets indexed right away. Talk to us more about the timeline and how soon you can expect results to show.