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What is SEO and how does it Work?

This is short for Search Engine Optimisation. This is the on going process of improving the visibility and ranking of a website or web page in search engine results such as Google for a given phrase submiited by a user. As most people use Google as their starting point on the web, you can think of SEO services as the process of getting websites to appear in the top positions on Google.

How Do Search Engines Rank Websites?

Your website pages gets promoted through authority. This is achieved by by having the latest on page and off page SEO optimised correctly. This can be from meta tags to creating unique content people find useful. Over time Search Engines such as Google picks up on the correlation of these authority signals. This virtuous circle creates higher and sustainable rankings.

Why it means More Revenue for your Business

SEO helps you get into the Spotlight and stay there for the long term. Appearing higher in organic search results signals to users that you're a big player in your industry. The top half of page one will provide most visibility, which leads to more people clicking through to your website. More traffic put against your site’s conversion rate means added leads or revenue. Our Local SEO services in London will help bring more visitors to your site and have your brand higher on Search Engines. More traffic and conversions to your site in turn means more revenue.

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