Local SEO Provides Targeted Results
Using local search engine optimisation (SEO) is the most effective way for businesses to gain exposure in their local areas. We target specific geographical regions using a combination of search engine optimisation (SEO) techniques.
When someone in your town searches for a product or service that you offer, your website needs to appear toward the top of the results. People are more likely to trust the businesses that take the top three spots. The goal of our local SEO service in London is to increase your position in search results with local intent. We perform detailed research to select the right keywords for your local area and audience. We then optimise your Google My Business (GMB) listing and website to start increasing your local presence.
Who Should Use Local SEO?
Local SEO is a great option for any business that wants to attract a local audience. It also helps level the playing field for smaller companies trying to compete in a crowded market. Advantages of using local SEO London include:
- Increase Web Traffic: One of the most noticeable benefits of SEO is increased web traffic. After we optimise your website and online listings, you should start to receive more online visitors. This is often the first step for getting more customers to visit your physical location.
- Improve Conversions: Increased web traffic does not mean much if you cannot convert visitors into paying customers. With our targeted SEO efforts, we can attract the right types of visitors. By matching keywords to user intent, more of your web traffic should include ready-to-buy customers.
- Gain Foot Traffic: Before visiting a local store, many people now search the Internet to compare options. With our SEO solutions, your business site should appear higher in search results, helping more people discover your products or services.
- Boost Customer Retention: Maintaining a strong online presence helps you retain more customers. People may forget about your products or services over time. If you continue to appear at the top of the search results, you can ensure that more of your customers come back for repeat business.
- Reduce PPC Costs: The cost of pay-per-click (PPC) advertisements depends on the SEO score and relevance of your landing pages. Our search engine optimisation techniques can boost on-page SEO, helping to drive down the cost per click for your PPC ads.
- Get Local Reviews: The people who discover your business through online research are more likely to leave reviews. Potential customers tend to trust the recommendations of other locals. By attracting positive reviews, your business builds credibility with the local audience.
What Does Local SEO London Include?
Local SEO for London combines elements of traditional SEO. However, instead of targeting standard organic search results, we target local searches. This includes search queries for businesses that offer products or services to a local area. Some of the main components of local SEO include:
- Technical Audit of Your Website: Before implementing our SEO techniques, we need to audit your website to detect any errors that may hurt your SEO score. We look for broken links, keyword problems, missing metadata, and other issues that are easy to overlook. After fixing the problems, we start working on your SEO strategy.
- Google My Business (GMB) Listing: Google My Business (GMB) listings provide information that appears in local search results. For optimal results, the information on your GMB listing should match the data on your websites, social media accounts, and other platforms. We help you claim your listing and then optimise it.
- Citations and Link Building: Citations include any online mention of your business name, address, or phone number. After ensuring that those details are correct on your GMB listing and website, we start generating citations on various platforms including online directories and local listing sites.
- On-Page Search Engine Optimisation: Your website may require on-page SEO to improve rankings for local searches. This often involves the strategic use of relevant keywords, proper site structure, and copywriting to add more content to your website.
Reach More Local Customers with Our Local SEO Service London
Growing your local presence is a good starting point for any business that wants to increase website traffic. It is often easier to target local areas compared to national or international regions. Whether you want to gain more local customers or reach a global audience, start with local search engine optimisation (SEO).
We offer years of digital marketing and SEO experience to help you gain more foot traffic to your local business. We are a results-oriented London SEO company that follows best practices and industry guidelines to deliver better results at competitive prices.
Get in touch to start discussing local SEO for your London business.
Local SEO London Techniques
At Riordan SEO, we use a variety of techniques to boost your online presence, including on-page and off-page SEO. We go into further detail below, what techniques we could possibly use to optimise your website for search engines.
On-Page SEO
Technical SEO Audit
We will perform a technical audit of your website and will look at every technical error that is hampering performance. Some of the issues we will look at include: Meta Tags, heading structure, duplicate content, broken links and much more.
Market & Keyword Research
Review your competition, target audience and develop a strategy outlining a fresh and specific approach to optimise your site. We will then find words and phrases that users are searching for on major search engines.
Meta Tags
This is the bread and butter of Search Engine Optimisation. They are still an essential part of Google’s core algorithm and help conversions in SERP. For example, when you are searching online you will see a Title and description displayed next to each site. It is essential this is fully optimised keeping the user in mind for better conversions.
Mobile-Friendly & Page Speed
Search Engines penalise websites that are not mobile-friendly. Our service includes checking to make sure your website is compliant with smartphone and tablets. Page speed is now also a ranking factor. We will analyse and see where your sites page speed can be improved
Content
Content really is king when it comes to SEO. Content that is user-focused, relevant to the topic and unique is highly ranked, thus driving more traffic and leads. We will review the existing content of your website, bring in content writers if necessary and make optimisation changes throughout all your pages.
Taxonomies
This is classifying relationships to form the hierarchy. Large websites rely heavily on taxonomy audits and are crucial for success. For example, if you have a lot of products then you will have categories for these products. Your products or services need to communicate through a hierarchy that is clear and keyword-rich.
Off-Page SEO
Link Audit and Building
Toxic backlinks harm your rankings and your site can suffer from a penalty if it is associated with the wrong links. Building links these days is now a lot more complicated and careful assessment needs to be taken into consideration when building Domain Authority.
Citations & Profiles For Local SEO London
Performing successful local strategies for small and medium-sized businesses. This involves the creation of business listings in top search engine directories including Google Maps/Places, Bing Local, Yelp and many others.
Social
There is a correlation between social platforms and SEO. That’s why its vital social networks are properly configured and connected to your site. Social shares and Brand mentions are also an excellent way to gain more traffic and Authority.