What Is International SEO?
International SEO services involve multiple steps for optimising your website to help search engines rank your web pages for searches in other countries and potentially other languages. It is often used to reach international markets to expand sales of existing goods or services or to cater to the needs of customers in other countries.
As with other forms of search engine optimisation, SEO for international sites includes a combination of on-page and off-page optimisation techniques. The application of these techniques focuses on specific countries or a general international audience, instead of focusing on local or national customers.
Targeting a global customer base brings many advantages along with additional challenges. You may face more competition and cultural barriers. With the help of our SEO services, you can easily overcome these challenges.
To deliver the results you need, we have a thorough SEO process that typically involves several phases:
The effectiveness of your SEO strategy depends on the initial research. Using technical audits and market analysis, we gain a starting point for your SEO. We then analyse the countries you want to target to discover competitive keywords for your market. Using this data, we develop an optimisation strategy to significantly increase your global online presence.
Research and Targeting for Effective Global SEO Services
We first need to evaluate your international online visibility to determine whether your site appears in search results in other countries. We look at your current organic search status in other nations, including the search volume, keywords, and pages that receive the most traffic.
A reliable global SEO company should also research your international search potential. We learn which keywords and phrases are used by your target audience, along with the search volume in different countries. You may find that some countries offer greater growth potential compared to others, helping you select which markets to target.
Optimisation for an International Audience
After analysing your target countries, we start devising a custom SEO strategy to increase your international search presence. As with other SEO services, international optimisation involves a combination of on-page and off-page optimisation techniques.
During this process, we examine the crawlability and indexability of your web pages. This step ensures that search engines can visit them and index them in their search results. We may also localise different elements on your web pages to suit an international audience. For example, we may need to optimise the URLs, titles, descriptions, headings, and content with localised keywords and phrases.
Global SEO also requires special attention to the cultural and language differences between various countries. Different countries may use different phrases, wording, and grammar, even when using the English language. For example, targeting customers in the United States may require content written in American English instead of British English.
Establishing an online presence in other countries also involves off-page SEO. Other countries offer access to different directories and business listings. We may need to set up profiles and submit information to various directories and platforms to generate more backlinks and citations.
Why Hire an International SEO Company?
International SEO requires a targeted approach and knowledge of the way search engines rank web pages. Attempting to implement your own strategy may not provide the results that you want. With an international SEO consultant, you receive expert solutions for reaching customers in other countries.
Why should your business focus on international SEO? Some of the benefits of expanding your reach with professional services include:
- Gaining access to a much larger market
- Improving conversion rates and sales leads
- Enhancing the user experience of your website
- Creating a more sustainable business
Expanding your marketing to other countries helps diversify your audience and bring in more customers. With our international SEO services, your entire website receives optimisation, which often involves improvements to the overall design and performance of your site. These benefits tend to provide increased conversion rates and a better experience for your website visitors.
Focusing on a global audience is also an effective solution for e-commerce websites. Instead of limiting your sales to customers in the UK, you can bring in customers from all over the world. Each country provides access to a unique set of customers with various interests and needs. You may even find that your goods or services perform better in some international markets compared to locally or nationally.
At Riordan SEO UK, we offer reliable, affordable international SEO for businesses of all sizes and sectors. If you want to grow your presence in other countries, get a hold of us to discuss your international goals.
Call or email us to get started on your international SEO!