What Is an SEO Audit?
An SEO audit allows us to evaluate the current SEO for your website. We use the audit to uncover potential issues that may hurt your search rankings in Google or other search engines.
We use a combination of tools, resources, and experience to pick apart your site. Some of the issues that we look for include:
- Technical issues
- Potential off-site SEO problems
- Content issues and gaps
- User experience issues
- Website structure problems
Search engines try to provide users with the most useful results based on their search queries. Along with analysing and indexing the content on each page, search engines evaluate the structure of your site, the metadata, backlinks, and even page speed and mobile compatibility. A few minor technical issues can significantly hurt your search rankings.
An audit helps detect these issues. We look for the problems that are holding you back from achieving higher search rankings. At the same time, an audit helps us find opportunities for increased organic search traffic. For example, we may find relevant keywords that your site should be ranking for.
The overall goal of a website SEO audit is to help build a stronger foundation for attracting organic search traffic. Resolving optimisation issues ensures that your site is ready for effective digital marketing tactics.
How Can A Website SEO Audit Help Your Business?
We have conducted SEO reports for clients to resolve a wide range of website performance issues. If you experience any of the following problems, our comprehensive SEO audit service can help:
- Your site ranks high but you experience low conversion rates
- Your search rankings are starting to drop dramatically
- Your web pages have unusually high bounce rates
- Overall organic traffic continues to decrease
- You cannot attract your target demographic
- You have not updated your SEO in several years
An SEO audit can help determine why these issues are happening and provide you with real solutions. If you are not satisfied with your current organic search traffic or on-page metrics, you may simply need better SEO and an audit is the perfect way to start.
How Does Our SEO Audit Service Work?
We use our extensive technical skills to carefully evaluate the known factors that influence search standings. Every client receives a tailored solution to address their needs. However, each SEO audit includes an in-depth look at specific areas of your website:
- On-page factors
- Off-page factors
- Competitive analysis
Our holistic approach covers the most essential components of your website. You can gain more insight into some of these areas using free online tools but you may lack the technical expertise to understand how they affect your business and how to improve them. This is where the help of an SEO expert becomes indispensable.
One of the first steps in a technical SEO report is to review the accessibility of your site. If Google cannot access your pages, they will not appear in search results.
We review the robots.txt file to ensure that search engines are not blocked from crawling or indexing your site. We also look for HTTP status codes that can keep search engine crawlers from reaching specific pages. Your site architecture may also keep search engines from doing their job.
After reviewing the accessibility of your site, we analyse the indexability of your web pages. We use various tools to determine which pages are indexed and which pages are being overlooked by Google. This may lead us to additional issues, such as poor navigational structure or slow page-loading speeds.
In some cases, a page may be blocked from indexing due to SEO penalties. A cause of SEO penalties could be anything from plagiarism to spam links.
On-Page SEO Factors
A website SEO audit also includes a detailed look at on-page factors. This is where we examine web pages to ensure that proper SEO tactics are being used, such as the strategic use of keywords in titles, descriptions, and content.
When reviewing on-page factors, we look at the navigation of your site. Every page should be reachable within a few mouse clicks. We also review the URLs to ensure that they are SEO-friendly.
Off-Page SEO Factors
Google uses various off-page SEO factors to rate the truthfulness or authority of your web pages. If reputable websites link to your content, Google assumes that you are a trusted source of information.
Our audit service includes a review of the sites that link to your pages. We need to understand the quality of the sites linking to your site to gain a better perspective of your off-page SEO.
With a thorough review of your site, we can discover potential SEO issues. However, it also helps to understand the SEO of your competition.
Competitive analysis includes audits of your biggest competitors. This provides us with more information about where you stand compared to the competition along with the keywords that they rank for. By looking at their SEO strategies, we can often find SEO opportunities to grow your search rankings.
Why Choose Riordan SEO London for Your Audit?
We have years of technical experience and have worked with clients in virtually every sector in the UK, allowing us to understand that every business has unique needs. We also understand how Google and other search engines think.
If you want to reach your digital marketing goals, start with a detailed SEO audit. Our audits prepare your site for success by handling any problems that may keep you from ranking higher. We then compile everything that we find into a detailed website audit report.
Businesses often overlook the importance of proper search engine optimisation. Without this, your other marketing efforts can suffer. Your search rankings, authority, and overall SEO impact everything from conversion rates for your latest marketing campaigns to the cost of advertising.
Use an audit to build a stronger foundation and propel your business to new heights. Request your free SEO audit today!